What is an 'Online Personality'?

Online consumers research every part of most buying decisions and the larger the purchase, the more the research. But don't kid yourself, they are shopping for more than just houses online - they are shopping for real estate agents! And it's up to your Online Personality to entice them to contact you.

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1. The compilation of everything about you online, i.e. Profiles on Key Websites and Your Social Media personas.

2. The factor that potential clients use to determine if they want to contact and work with you - often even before ever meeting you.